Tag: Branding

Traction raises $6mln in seed funding to empower SMEs in Nigeria

By Kingsley Odii Accessing formal financing has long been a daunting task for...

Global potato protein market to reach $144 million by 2028

By Abimbola Mohammed High demand for proteinous food driven by awareness of rich...

WOO estimates global OOH revenues to exceed $40bn

By Felicia Nwosu A survey conducted by the World Out of Home Organizations...

Johnnie Walker and Guinness drive Diageo’s success in 2023

By Joseph Ekeng Diageo, the renowned alcoholic beverages company, continued...

Nestle Nigeria dissociates itself from unpackaged product

By Ibidunni Banjoko Nestle Nigeria, one of the largest manufacturing companies...

Every PR professional must learn to draw the line – Akonte

By Felicia Nwosu Akonte Ekine, the Lead Strategist of Absolute PR Limited,...

Nigerian Breweries reviews products’ prices amid economic crunch

Following the economic headwinds bedevilling the country, Nigerian Breweries Plc...

Giant ‘X’ logo appears above Twitter’s HQ amid clash with City Admin

By Kingsley Odii Tensions between billionaire entrepreneur Elon Musk and the city...

Coke studio delights consumers with generative AI music studio

By Abimbola Mohammed Artificial Intelligence (AI) will take centre stage at this...

MARKETING EDGE on TV hosts Ekine tomorrow 

By Oladapo Olatoyosi Foremost advertising, marketing and brand-centric television...