Tag: Branding

Ali-Balogun urges brands to invest in certified PR practitioners

By Ibidunni Banjoko Nkechi Ali-Balogun, the Principal Consultant/CEO of NECCI...

Nestlé unveils technology for sugar reduction across product categories

By Joseph Ekeng Nestlé, a leading global food and beverage company,...

How AB InBev taps into African values, cultures to position global brands

By Joseph Ekeng AB InBev, the world's largest brewery, is making significant...

Press releases are only part of the PR puzzle – Akinfenwa

By Ibidunni Banjoko David Akinfenwa, the PR and Communication Manager of Selar,...

Automotive national TV spending witnessed 18% drop in June

By Felicia Nwosu Mediapost through iSpot.tv has disclosed that irrespective of...

Why AI is the latest marketing buzzword

By Ralph Tathagata The last 2 years+ have been a watershed moment for...

ARCON to sanction Mr. Macaroni over indecent online commercial

By Abimbola Mohammed The Advertising Regulatory Council of Nigeria (ARCON)...

Spirit brands tussle over market share on billboards

 By Felicia Nwosu To align with the unprecedented change in consumers’ consumption...

Sprite outshines competition, tops household penetration in 2022

By Kingsley Odii In a remarkable feat, Sprite the iconic beverage brand from the...

Engage and connect with Metaverse, Egerton-Idehen charges brands 

By Abimbola Mohammed & Olatoyosi Oladapo Jane Egerton-Idehen, the founder...