Tag: Branding

Embrace creativity and strategy, Ufot urges young IMC practitioners

By Ibidunni Banjoko Udeme Ufot, Group Managing Director of SO&U, has...

Diageo’s cutting-edge AI tool revolutionizes brand packaging

By Kingsley odii In a groundbreaking move that is set to transform the world of...

An eclectic review of MARKETING EDGE Q2 Virtual Summit

By Tunde Animasaun The second edition of the popular MARKETING EDGE Quarterly...

Connect Marketing Services celebrates multiple gold wins, Grand Prix at EXMAN Awards 2023

Connect Marketing Services, a leading marketing agency known for its innovative approach...

EXMAN inducts 5 new agencies

By Felicia Nwosu The Experiential Marketers Association of Nigeria (EXMAN) has...

Coke and Pepsi rival in RTD segment, launch alcoholic beverages

By Joseph Ekeng Two giants of the non-alcoholic beverage industry, Coca-Cola...

Dangote industries unites 3 food giants, paves way for African food powerhouse

By Joseph Ekeng In a strategic move set to reshape the African food...

Most PR now adopt AI tools for measurement, content – Report

By Abimbola Mohammed  Against the backdrop of public relations experts adopting...

Leveraging primetime TV ad to boost consumer participation

By Olatoyosi Oladapo Emotional appeal, higher reach across every demography, growing...

Omnicom records growth of 3.4% in Q2

By Felicia Nwosu John Wren, Chairman and Chief Executive Officer of Omnicom,...