Tag: Branding

ARCON clamps down on ‘ALL EYES ON THE JUDICIARY’ ad, sanctions violators

By Abimbola Mohammed The Advertising Regulatory Council of Nigeria (ARCON) has...

Leveraging the power of user-generated content in marketing

By Oluwaseyi Lawal In the modern era of technology, user-generated content (UGC)...

Nigerian households struggle as spending hits six-year low

By Joseph Ekeng Inflationary pressures have dealt a severe blow to household...

Global advertising agencies market set to rise at $463.83bn

By Felicia Nwosu Global advertising agencies market is anticipated to...

How marketers can leverage Barbie movie marketing campaign

By Oluwaseyi Lawal The Barbie movie surpassed Box Office expectations with $337...

Prophetess Alarape marks 60th birthday amid pomp and pageantry

By Ibidunni Banjoko Prophetess Mary Omolara Alarape,  the minister in...

Marketers need to rethink what data-driven marketing means – O’Connell

By Abimbola Mohammed Joanna O’Connell, EVP of Innovation and a digital marketing...

Global event management platforms market expected to grow at a CAGR of 13.8%

By Felicia Nwosu Data from Altus Market Research, which comprises comprehensive...

MARKETING EDGE on TV hosts Babaeko tomorrow

By Oladapo Olatoyosi Foremost brand-focused, marketing and advertising television...

Drawing line between inclusive and divisive marketing, the Bud Light example

By Ralph Tathagata In the contemporary atomised world of digital marketing, brands...