Tag: Branding

Musk rebrands Twitter, changes logo to X

By Abimbola Mohammed Elon Musk, owner of Twitter, the popular microblogging site,...

Shift in market momentum and the need to recalibrate strategies

By Ralph Tathagata Contrary to the bout of optimism that greeted the...

TikTok partners with FIFA on Women’s World Cup

By Kingsley Odii In an exciting collaboration, popular social media platform TikTok...

How advertisers can leverage Q3 to achieve set goals

By Olatoyosi Oladapo A call has come from President of the Association of Digital...

Global advertising billing software market to grow remarkably from 2023 to 2030

By Felicia Nwosu Global Research Intelligent report has offered a detailed analysis...

Vodacom mourns Omotoso, the face behind YeboGogo campaign

By Joseph Ekeng South Africa bids farewell to Professor Kole Omotoso,...

Experts explain why local QSRs are closing shop

By Olatoyosi Oladapo  Negligence in adopting innovation, effective brand communication,...

Publicis, Omnicom release half year report, record growth 

By Abimbola Mohammed Despite the continued macroeconomic challenges, inflation,...

MARKETING EDGE on TV hosts Ekine tomorrow

By Oladapo Olatoyosi Foremost advertising, marketing and brand-centric television...

Lagos, Centre of Excess: Critique or bellicosity

By Tunde Animasaun Sonala Olumhense is a respected and celebrated journalist who...