Tag: Branding

Revolutionizing consumer perception: The new era of value-for-money brands

By Akonte Ekine Hello, Ekine! Why are you talking value for money? Are you saying...

Coca-Cola creates Web3 Art Gallery with ‘Masterpiece’ NFT collection

By Abimbola Mohammed  Coca-Cola, the renowned global beverage giant, is set to...

LCCI appoints MARKETING EDGE as agent for 2023 Trade Fair

By Ibidunni Banjoko The Lagos Chamber of Commerce and Industry (LCCI), organizers...

Babaeko calls on Tinubu to revisit implementation of audience measurement

By Felicia Nwosu The push by the former Minister of Information and Culture, Alhaji...

CBN vows to crack down on offenders of illegal forex trade

By Felicia Nwosu Folashodun Shonubi, the acting Governor of the Central Bank of...

Nigeria’s economy increased by 2.4% in Q1- OPEC

By Felicia Nwosu The Organisation of Petroleum Exporting Countries (OPEC) in its...

Brands with successful co-marketing strategy

By Abimbola Mohammed When effectively executed, co-marketing strategy can be one...

The power of authenticity in brand storytelling

By Kingsley Odii In today’s fast-paced world where digital media dominates every...

MTN Group reports 22% growth in fintech as MoMo numbers stagnate

By Kingsley Odii Africa’s largest telecommunications company, MTN Group, has...

MTN Fintech business is set to be sold to Mastercard at $5.2bn

By Ralph Tathagata MTN and Mastercard are set to sign a memorandum of understanding,...