Tag: Branding

AB InBev cuts workforce in response to declining Bud Light sales

By  Joseph Ekeng In a bid to streamline its operations and address...

Meta witnesses strong rise in ad revenue

By Felicia Nwosu Mark Zuckerberg, Meta's Chief Executive, has disclosed that the...

How two Nigerian brewing giants recorded N119.6bn losses in H1 2023

By Ralph Tathagata Following the protracted and multidimensional...

Airtel Africa incurs loss of $151m, cites FX crisis in Nigeria

By Kingsley Odii Airtel Africa, a leading telecom company, has announced its financial...

M&C Saatchi Group’s MacLennan retires as GCEO

By Abimbola Mohammed M&C Saatchi Group has announced that Moray MacLennan...

Premiumization propels global growth for RTD beverage market

By Joseph Ekeng Ready-to-Drink (RTD) beverages, once dismissed as sugary...

Coca-Cola’s world-class marketing strategy drives unprecedented growth

By Joseph Ekeng The Coca-Cola Company has credited its visionary initiatives...

WOHAN holds inaugural meeting, unveils logo

By Felicia Nwosu Women in Out-of-Home Advertising in Nigeria (WOHAN),...

Nestle Nigeria trains journalists on nutrition, sustainability

By Abimbola Mohammed  In a bid to encourage vibrant journalism, Nestle...

Google partners Verve, asks Nigerians to pay in naira on Play Store

Nigerian Verve cardholders can now make payments on Play Store as Google partners...