Tag: Branding

“Brands shift media budgets towards entertainment product placement”

By Abimbola Mohammed  Shift in media model is making advertisers rethink...

“Optimus Bank is built to offer optimum banking experiences”

By Seun Johnson The ever-growing Nigerian banking space has again gained a new entrant...

MainOne drives digital inclusivity in Ghana, unites industry stakeholders

By Kingsley Odii In a forward-thinking move, leading connectivity and data center...

Jumia’s new initiative: Buy Now, Pay Later solutions set to launch

By Joseph Ekeng In a bid to revolutionize the consumer experience, Jumia...

How Xiaomi is transforming Nigerian, African smartphone market

By Ralph Tathagata Technological advancement, with the aid of smart devices, global...

Modern retail surge sets stage for economic growth in Nigeria

By Joseph Ekeng In 2013, a prescient McKinsey report forecasted a $40...

NBC to broadcast stations: contravene Electoral Act and go to jail

By Abimbola Mohammed The National Broadcasting Commission (NBC) has instructed players...

MARKETING EDGE set to hold 2023 Annual Summit, Brands & Marketing Awards of Excellence

By Felicia Nwosu MARKETING EDGE, Nigeria’s leading publication in the business...

The rise of micro-influencers and their impact on digital marketing

By Oluwaseyi Lawal In the realm of various marketing approaches, influencer marketing...

AI is evolving with tools that are redefining the marketing ecosystem – Okeke

By Abimbola Mohammed Emeka Okeke, Managing Partner and Group CEO, MediaFuse-Dentsu...

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