Tag: Branding

How marketers can leverage Barbie movie marketing campaign

By Oluwaseyi Lawal The Barbie movie surpassed Box Office expectations with $337...

Prophetess Alarape marks 60th birthday amid pomp and pageantry

By Ibidunni Banjoko Prophetess Mary Omolara Alarape,  the minister in...

Marketers need to rethink what data-driven marketing means – O’Connell

By Abimbola Mohammed Joanna O’Connell, EVP of Innovation and a digital marketing...

Global event management platforms market expected to grow at a CAGR of 13.8%

By Felicia Nwosu Data from Altus Market Research, which comprises comprehensive...

MARKETING EDGE on TV hosts Babaeko tomorrow

By Oladapo Olatoyosi Foremost brand-focused, marketing and advertising television...

Drawing line between inclusive and divisive marketing, the Bud Light example

By Ralph Tathagata In the contemporary atomised world of digital marketing, brands...

Airtel Uganda set to strengthen its structure on Uganda Stock Exchange

By Felicia Nwosu To strengthen its structure and value, Airtel Uganda Limited has...

Fuel subsidy removal attracts 30% drop in consumption – Report

By Felicia Nwosu Data provided by Kpler, a data and analytics energy information...

Global mobile phone accessories market size set to grow at 6.8% from 2023 – 2030

By Ibidunni Banjoko The global mobile accessories market size has been valued at...

Nigeria’s telecoms CAPEX hit N785.7bn in Dec. 2022 – NCC

By Ibidunni Banjoko The Nigerian Communications Commission (NCC) has disclosed all...