Tag: Branding

MARKETING EDGE on TV hosts Okusaga tomorrow

By Oladapo Olatoyosi Foremost brand-focused, marketing and advertising television...

Burger King sued over false advertising

By Felicia Nwosu Burger King has been alleged to be involved in a lawsuit over false...

BON condemns destruction of AIT property by Rivers State Govt

BY Felicia Nwosu The Broadcasting Organizations of Nigeria (BON) has outrightly...

Marketing for Gen Z: Understanding and targeting next customer wave

By Oluwaseyi Lawal Generation Z, often referred to as Gen Z, is one demographic...

X3M Ideas launches X-Pitchathon for Zambian entrepreneurs

By Oluwaseyi Lawal Zambian entrepreneurs and startup innovators are in for an exciting...

Beiersdorf engages OMD as sole media agency partner across Europe, North America

By Felicia Nwosu Beiersdorf has appointed OMD as the sole media agency...

Netflix set to dominate African streaming market with 42% share by 2029

By Joseph Ekeng In a strategic move, Netflix is poised to claim a substantial...

MARKETING EDGE Publisher, Ajayi enjoins journalists to be audacious, multi-talented

By Seun Johnson Publisher of MARKETING EDGE Magazine, and CEO of the MARKETING EDGE...

Global toothpaste market size to grow at USD25.71bn by 2030, at a CAGR of 4.7%

By Felicia Nwosu A market research platform, Fortune Business Insights data report,...

Microsoft to unbundle Teams from MS Office in European markets

By Oluwaseyi Lawal Microsoft plans to unbundle Teams from its Microsoft 365 and...