Branding

WFA reveals jury for Global Marketer of the Year award

By Felicia Nwosu The World Federation of Advertisers (WFA) has revealed that Raja...

Interswitch partners with Google Pay to transform digital payments in Nigeria

By Ibidunni Banjoko  Interswitch has entered into a strategic partnership with...

Lagos NIPR unveils bold initiatives, re-elects chairman, executive council

By Ibidunni Banjoko Mrs. Comfort Obot Nwankwo has been re-elected as the...

Africa’s digital economy to hit $712bn by 2050 – AfDB

By Felicia Nwosu The African Development Bank (AfDB) has revealed that Africa’s...

Marketers need to revisit branding and marketing fundamentals – Kazeem

By Abimbola Mohammed Ilyas Kazeem, Marketing Director, Food Commercial Division...

Amazon invests $4 billion in Anthropic to bolster dominance in generative AI

By Kingsley Odii To solidify its position in the race for generative Artificial...

UBA partners NIBSS to launch NQR-based Payment Solution

By Felicia Nwosu Africa’s innovative global bank, United Bank for Africa (UBA)...

Stakeholders call for repositioning of marine sector for sustainable growth

By Abimbola Mohammed & Felicia Nwosu It was glitz and glamour as The Maritime...

MARKETING EDGE on TV hosts Ufot tomorrow

By Oladapo Olatoyosi Foremost brand-focused, marketing and advertising television...

“Global bottled water market growth to exceed $364.43bn by 2028”

By Felicia Nwosu A market research firm, IMARC Group, has disclosed that the global...