Tag: Branding

Localizing marketing campaigns for regional success

By Oluwaseyi Lawal In today's globalized marketplace, businesses of all sizes...

Meta expands paid verification badge services

By Kingsley Odii In an unprecedented step, Meta, the parent company of Facebook...

PalmPay recognized as the Most Outstanding Payment Platform in Nigeria

PalmPay, a leading fintech platform dedicated to driving financial inclusion, was...

Winning brands, personalities showcase 2023 MARKETING EDGE Awards with pride

By Abimbola Mohammed Outstanding brands and personalities who emerged winners...

How fuel subsidy removal pushes e-hailing drivers to other businesses

By Seun Johnson The profitability of e-hailing business in Nigeria has continued...

Coffee market to hit $112.8bn by 2030

By Ibidunni Banjoko A prediction has come that the coffee market size is estimated...

X may soon become paid platform, says Musk

By Kingsley Odii A remarkable turn of events seems to be on the pipeline, as Elon...

Embrace disruption to drive success in a changing world, Awani charges marketers

By Kingsley Odii The Vice President, Marketing and Strategist at Terragon, Osaregua...

Marketers need to adapt proactive measures – Elatuyi

By Oluwaseyi Lawal The Marketing Director, Sub-saharan Africa for Pladis Global,...

Leveraging OOH media to boost tourism marketing

By Felicia Nwosu Tourism, no doubt, remains one of the most important industries...