Tag: Branding

Measuring marketing ROI: Metrics for evaluating campaign success

By Oluwaseyi Lawal Measuring marketing Return on Investment (ROI) is essential...

Brands with purpose-driven goals have sustainable positioning – Adejumoh

By Felicia Nwosu Godfrey Adejumoh, a seasoned Public Relations practitioner and...

AMA graduates 38, pledges better services

By Abimbola Mohammed One of the leading media and advertising schools in Nigeria,...

MultiChoice faces $1.7bn loss in six months amidst subscriber woes

By Joseph Ekeng In a tumultuous six-month period, MultiChoice, the prominent...

Telcos demand government action to protect telecoms infrastructure

By Kingsley Odii In a passionate plea, the Association of Licensed Telecom Operators...

AIGF calls for harmonisation of Africa’s cyber security laws

By Felicia Nwosu In the bid to raise the bar in the areas of inclusion, security...

Chioma Nnadi named editorial head of British ‘Vogue

By Abimbola Mohammed  Effective from October 9th Chioma Nnadi will replace Edward...

Enhancing consumer experience via packaging as story telling medium

By Felicia Nwosu The marketing landscape has undergone remarkable transformations...

Harnessing power of personalisation to deepen brand loyalty

By Felicia Nwosu With consumers’ expectations from brands rapidly changing with...

Telecom industry expert Vasikaran takes charge as 9mobile’s new COO

By Kingsley Odii 9mobile, one of Nigeria's leading telecommunications companies,...