Tag: Branding

The impact of colours on children’s purchasing decisions

By Kingsley Odii Colour plays a significant role in marketing and packaging, as...

Nigeria’s economy to grow at low 2.9 percent in 2023 – World Bank

By Felicia Nwosu As the world continues to strive for survival under the prevailing...

U.S. 2024 political ad spend to hit $10bn -report

By Felicia Nwosu As the build-up of next year's United States of America's political...

How Arla Dano’s “No Limits” TV commercial continues to evoke endless possibilities

With a bold and motivational tagline of "Go For It" in the TV commercial of Arla...

Unilever Nigeria, Bridges Outcomes and Wecyclers partner to tackle plastic waste

By Kingsley Odii Unilever Nigeria has joined forces with Bridges Outcomes Partnerships...

Tijani reveals ambitious strategic vision for Nigeria’s digital future: 2023-2027

By Joseph Ekeng In a groundbreaking move, Bosun Tijani, the Minister of...

Meta set to roll out generative AI tools to assist advertisers in content creation

By Felicia Nwosu Social media giant Meta Platforms is set to put a smile on the...

In search of the game changers: LaPRIGA juries open nomination

By Ibidunni Banjoko The Selection Panel of the Lagos Public Relations Industry...

Nigeria ranks second in Africa for hotel investment in 2023

By Joseph Ekeng In a recent report by the W Hospitality Group, Nigeria...

Guinness to stop sale of whiskey as Johnnie Walker establishes entity in Nigeria

By Ralph Tathagata Gains of the N14 billion revenue from Johnnie Walker, Baileys...

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