Tag: Branding

New CBN Governor Cardoso unveils bold plans to revive Nigeria’s economy

By Joseph Ekeng In the face of a battered economy and a weakened naira,...

OMG drives home $600M Uber media business

By Abimbola Mohammed Uber, a global riding-hailing company, has appointed most of...

Content syndication: A winning formula for brands and influencers

By Oluwaseyi Lawal Content syndication is the process of sharing content across...

LCCI set to hold 2023 LITF, mark 37th anniversary

By Felicia Nwosu The Lagos Chamber of Commerce and Industry (LCCI) has revealed...

‘The Black Book’ soars to No.1 on Netflix Worldwide, transforms Nollywood

By Joseph Ekeng In a groundbreaking moment for Nigerian cinema, Editi...

Osunkeye urges marketers to benchmark consistently

By Ibidunni Banjoko A Chartered Marketer and tech leader, Buki Osunkeye has urged...

MAN tells FG, states to harmonize multiple taxes

By Ibidunni Banjoko Manufacturers Association of Nigeria (MAN) has urged the federal...

How Erisco Foods lost great branding opportunity over Egodi’s critical feedback

By Ralph Tathagata Nigeria's social media space has been awash with the kerfuffle...

Coca-Cola maintains cornerstone status as big tech leads global market

By Ralph Tathagata The year 2023 is speeding on the final lap, and much of the global...

WFA reveals jury for Global Marketer of the Year award

By Felicia Nwosu The World Federation of Advertisers (WFA) has revealed that Raja...