Tag: Branding

The Coca‑Cola Company, Pernod Ricard team up on RTD cocktail

By Ibidunni Banjoko  In a bid to expand in the alcohol ready-to-drink space,...

MARKETING EDGE on TV hosts Olusanya tomorrow

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s foremost brand-focused, marketing...

Ferrari now accepts crypto in selling its cars in the U.S.

By Ralph Tathagata Despite many blue-chip companies avoiding crypto as the volatility...

Coca-Cola’s CEO offers unique insights on the company’s data-driven success story

By Joseph Ekeng In a recent revelation, Coca-Cola's CEO, James Quincey,...

FG proposes N26 trillion as 2024 budget amid 26.72% inflation rate

By Ibidunni Banjoko  The Federal Government of Nigeria is projecting an estimate...

Diageo pours £1bn into farming for production of Scotch and Tequila

By Joseph Ekeng Diageo, the owner of popular brands such as Johnnie...

Nigeria’s inflation rate hits 26.72% – NBS

Nigeria’s inflation rate has hit an all time high as the figure climbed to 26.72...

PBAT appoints Egerton-Idehen as MD/CEO NIGCOMSAT

By Abimbola Mohammed  In a bid to improve Nigeria's satellite communications, digital...

Why Israel-Hamas conflict raises concerns for Nigeria’s economy

By Joseph Ekeng In a shocking turn of events, the Israeli-Hamas conflict,...

ROI and growth of Influencer Marketing in Africa

By Oluwaseyi Lawal The global influencer marketing market was valued at $16.4...