Tag: Branding

Ad industry in turmoil: No end in sight as ARCON, ADVAN’s fierce battle rages on

By Zion Rufus With no signs of resolution, Nigeria’s advertising industry landscape...

CBN highlights benefits of portal for microfinance banks’ licence application

The Central Bank of Nigeria has highlighted the benefits inherent in its recently...

Agencies must leverage tech, innovation for operational excellence – Ufot

By Felicia Nwosu Industry veteran and the Group Managing Director of SO&U, Udeme...

P&G elects Biggs as board member

By Felicia Nwosu Procter & Gamble has elected Brett Biggs, former Executive...

BNPL in Nigeria is expected to reach $2 billion in 2023

By Abimbola Mohammed The Buy Now Pay Later (BNPL) in Nigeria is expected to grow...

Unilever Nigeria reports N81.57bn in revenue for 9 months

By Kingsley Odii Unilever Nigeria Plc, a leading multinational consumer goods...

Flour Mills leverages data-driven insights to access customers’ needs – Olusanya

By Felicia Nwosu Boye Olusanya, the Group Managing Director of Flour Mills of Nigeria...

Tinubu targets $1tn economic growth in Nigeria by 2026

By Ibidunni Banjoko President Bola Tinubu has set a target of achieving $1 trillion...

UBA joins global initiative for carbon accounting in banking

By Kingsley Odii United Bank for Africa (UBA) Plc, Africa's leading financial...

How Netflix is leveraging brand development tactics

By Oluwaseyi Lawal Netflix is one of the most successful brands in the world,...