Tag: Branding

Flour Mills leverages data-driven insights to access customers’ needs – Olusanya

By Felicia Nwosu Boye Olusanya, the Group Managing Director of Flour Mills of Nigeria...

Tinubu targets $1tn economic growth in Nigeria by 2026

By Ibidunni Banjoko President Bola Tinubu has set a target of achieving $1 trillion...

UBA joins global initiative for carbon accounting in banking

By Kingsley Odii United Bank for Africa (UBA) Plc, Africa's leading financial...

How Netflix is leveraging brand development tactics

By Oluwaseyi Lawal Netflix is one of the most successful brands in the world,...

Digital marketing trends to watch out for in 2024

By Oluwaseyi Lawal The digital marketing landscape is constantly evolving, and...

MARKETING EDGE on TV hosts Oyebanji this Wednesday

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s foremost brand-focused, marketing...

Mabisco shuts down operations, set to sell manufacturing plant

By Oluwaseyi Lawal Mayor Biscuits Company Limited, a locally-owned biscuit manufacturer,...

Nigerian startup Kippa to exit agency banking, lays off 40 employees

By Joseph Ekeng In a significant strategic move, Nigerian bookkeeping...

Brands can amplify marketing reach with digital PR in 2024 – Earle

By Abimbola Mohammed  Joanna Earle, Head of Content & Digital PR at Reflect...

How fintech brands are changing consumer habits in the financial sector

By Joseph Ekeng The financial world has undergone a dramatic transformation...