Tag: Branding

$1 billion TikTok creator fund is being shut down

By Kingsley Odii TikTok has announced that its $1 billion creator fund, which...

U.S. Dentsu Creative appoints new CEO

By Ibidunni Banjoko Dentsu Creative has made changes to its leadership, parting...

FMN unveils Golden Penny Mayonnaise to create value, deepen consumer connection

By Felicia Nwosu It was an exciting day for Flour Mills Nigeria (FMN) PLC and the...

Onwuanibe charges WIMBIZ on the pursuit of excellence

By Oluwaseyi Lawal Paul Onwuanibe, Group Chief Executive Officer and founder of...

Cadbury Nigeria records 4.3 billion profit in Q3 2023

By Kingsley Odii Cadbury Nigeria Plc, a leading Fast Moving Consumer Goods (FMCG)...

Christmas Holiday sales projected to drop 3% – 4%

By Felicia Nwosu As the year begins to wind down for Christmas shopping, the National...

Lagos NIPR unveils plans for LaPRIGA 2023

By Ibidunni Banjoko The Nigerian Institute of Public Relations (NIPR), Lagos State...

Authenticity in Nigerian brands storytelling

By Oluwaseyi Lawal Storytelling is a powerful tool that brands can use to connect...

Bud Light shows steady improvement after recent decline in sales

By Joseph Ekeng Global brewing giant AB InBev is celebrating a significant...

U.S. highlights the potential for Nigeria’s creative industry

By Ibidunni Banjoko The Assistant Secretary for the Bureau of Economic and Business...