brand

PepsiCo to cut down on ad spend as it redirects marketing of ‘classics brands’

After ramping up its global ad spend by more than 12% year-on-year, PepsiCo is preparing...

NCC endorses GAGE Awards, Vice-Chairman set to grace event

The Nigerian Communications Commission (NCC) has thrown its corporate support towards...

First digital awards to hold in Lagos

The maiden edition of the annual GAGE Awards for the digital space in Nigeria is...

Blue Band extends to Peanut Butter, Mayonnaise and Canola in Kenyan market

In a bid to ride on the loyalty enjoyed by the original Blue Band, Upfield has extended...

Cadbury Bournvita Schools talent hunt competition produces winners

Winners have emerged in the 2019 maiden edition of the Cadbury Bournfactor Primary...

EXMAN canvasses FG’s partnership with industry practitioners

The Experiential Marketers Association of Nigeria (EXMAN) has advocated for a partnership...

Why has beer advertising lost its bottle?

It used to be said that people didn’t drink the beer, “they drank the advertising”....

Brand success: Kantar insight highlights the critical success for 2020 and beyond

According to the United Nations, Africa would grow by any measure you subject the...

Victor Oritedi exits Flour Mills as Sales Head

Victor Oritedi, Head of Sales at Flour Mills of Nigeria Plc, has announced his exit...

How new regulations on data will change the landscape for marketers in 2020

Data privacy is both a trend in regulation, and a growing consumer demand. As such,...