Tag: brand

Easter creatives that talk to the heart of the matter

By Oghale Mafuru and others In the spirit of the Easter celebration, brands across...

Emmanuel Agu decries the dearth of qualified professionals

By Oghale Mafuru Marketing is one of the most fundamental functions in any organisation....

PR is highly misunderstood- Kelechi Nwosu

By Oghale Mafuru To reposition the Public Relations practice in Nigeria, The Chief...

MARKETING EDGE on TV hosts EAT ‘N’ Go’s McMichael this Wednesday

By Oghale Mafuru Foremost advertising and marketing television program, MARKETING...

Burger King’s closure of Russia outlets encounters setback

The parent company of fast-food chain Burger King has announced its inability to...

Kevin Johnson steps down as Starbucks CEO

Kevin Johnson is retiring from his post as CEO of Starbucks next month after spending...

MTN re-branding story: An insider account

By  Elizabeth Olagunju Telecom Giant, MTN effectively communicated its transition...

IPG joins global brands’ Russian exodus

Interpublic Group, IPG, the global marketing solutions company, has joined other...

MARKETING EDGE on TV hosts Oyedeji this Wednesday

By Oghale Mafuru Foremost Advertising, Marketing, and brand-centric television...

We are not moving our operations out of Nigeria – Guinness

By Felicia Nwosu The Management of Guinness Nigeria Plc. has debunked the false...