brand

Brands must strategise beyond sales or be left behind – Adewunmi

By Felicia Nwosu Victoria Adewunmi, Managing Director of Watermark & Victoria,...

Mercedes recalls 1m cars over brake failure

By Felicia Nwosu German auto giant, Mercedes-Benz, has recalled nearly one million...

MARKETING EDGE on TV hosts Adewunmi this Wednesday

By Oghale Mafuru Foremost brand-centric, advertising, and marketing television...

Dentsu International grabs Heineken’s USA media account

By Abimbola Mohammed  Heineken USA has selected Dentsu International for its media...

Climate change: A call on creative educators to drive real change

The lukewarm outcomes of COP26 last year confirmed the reality of relying on the...

Adron Homes doles N10m worth of fuel to customers

By Ibidunni Banjoko Poised to give back to its present customers and prospective...

McCann London gets second Chief Strategy Officer

McCann London has head-hunted Nusara Chinnaphasaen, a former Saatchi & Saatchi...

We are the progressive beer brand of the east – Uche Unigwe

Uche Unigwe is currently the Sales Director of Nigeria Breweries Plc. He is of Igbo...

Budweiser Smooth Kings Remix returns with more entertainment

Music lovers and consumers of premium lager, Budweiser, are in for an exciting time...

Dentsu UK & Ireland gets chief executive after brief hiatus

Angela Tangas has been appointed by the Dentsu Group to oversee the UK and Ireland...