brand

Pele, the global brand magnet lives on

By Ralph Tathagata In marketing, a brand is about relevance, respect, history, achievement,...

Leverage passion points to develop customer loyalty – Olatunji

By Felicia Nwosu In preparation for a successful business growth, a marketing communications...

Ekekwe urges brands to focus on consumer research in 2023

By Felicia Nwosu Professor Ndubuisi Ekekwe, Lead Faculty, Tekedia Institute, has...

Major highlights in IMC industry 2022

By Abimbola Mohammed In 2022, some agencies, brands, companies, media platforms...

Experts advocate more engagement on regulations in 2023

By Oghale Mafuru To enhance deeper knowledge and support for the new advertising...

MARKETING EDGE on TV hosts EAT ‘N’ Go’s McMichael tomorrow

By Oghale Mafuru Foremost advertising and marketing television program, MARKETING...

How FMCG brands innovate to beat economic headwinds

By Oghale Mafuru Nigeria's inflation is now at 21.47% according to reports from...

Oduh advocates programmatic advertising for proper audience targeting

By Felicia Nwosu Promise Oduh, Associate Director, MediaReach OMD, has advocated...

ARCON harps on compliance in Christmas message

By Oghale Mafuru In the spirit of the Yuletide, the Director General of the Advertising...

Video content will lead trends in 2023 – experts

By Abimbola Mohammed From start-ups to big corporations, brand awareness will always...