Brand Strategy

Beyond How Maureen Ngwu transformed an unexpected detour into a legacy of purpose, power, impact and possibility

In the winding maze of career choices, some paths are sketched carefully on paper,...

Dr Tunji Olugbodi: A trail blazer Redefining Leadership and legacy

There is no doubting the fact Dr. Chief Tunji Olugbodi has become a phenomenon and...

Divergent Marketing Services delivers excellent values – Antwi

Sharing her career journey and other details with MARKETING EDGE, Sola Antwi, the...

The new C-suite gatekeeping: why some CMOs only get in by invitation

For a long time, the Chief Marketing Officer (CMO) was considered a key part of brand...

Mad Stars conference lifts the lid on brainrot & unpredictability

While AI is a focus of interest at MAD STARS 2025, other technological dimensions...

Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Dare Art Alade

Dare Art Alade, popularly known as Darey, stands at the intersection of creativity,...

Professionalism is diluted in the industry at the moment – Tunde Shobanjo

Mr. Babatunde Shobanjo is the Group Chief Operating Officer of Insight Redefini,...

Guinness keeps embracing cultural shifts and elevating storytelling to connect with Nigerians on a deeper level- Yinka Bakare, marketing and innovations director

 How have the Guinness brands become integrated into Nigerian social life and cultural...

Brand relevance, marketing, cultural resonance – Olusanya Adesanya, Commercial Director of Guinness Nigeria Plc

 How has Guinness maintained its position as a cultural icon while remaining relevant...

Insight at the Edges: How African Researchers are Advancing the Continent with Research and Data

Research in Africa is undergoing a quiet revolution, and it has become a powerful...