Brand Strategy

Salonpas pain-relieving patch brings comfort to office workers

Salonpas, the world-renowned pain relief brand from Hisamitsu Pharmaceutical Co.,...

Marketing Edge Summit 2025: Why This Year’s Gathering Matters More Than Ever

For over a decade, the Marketing Edge National Marketing Stakeholders’ Summit has...

Sectoral bodies rally behind National Advertising Conference 2025

Advertising Sectoral Groups have pledged full support for the upcoming National Advertising...

Chimamanda Adichie shines on Glo-sponsored African Voices on CNN

Chimamanda Ngozi Adichie is the special guest on this week’s edition of Glo-sponsoredAfrican...

Why marketing defines who wins and who disappears

When people discuss successful firms, they frequently refer to innovation, leadership,...

How brands are finally waking up to podcast advertising

Podcasts have quietly evolved from a niche pastime into one of today’s most influential...

Publicis secures Aldi’s global media mandate amid retailer growth push

Publicis Groupe has clinched Aldi’s global media account and emerged victorious...

FirstBank joins as sponsors for Calabar Entertainment Conference

Hit FM, the leading radio station in Cross River State and organizer of the Calabar...

Coca-Cola modifies its alcohol beverage venture in new partnership for growth

‎To drive growth in the growing U.S. spirits market, Coca-Cola has adjusted Red...

Brands, Events, and History

Sorry brands. Product benefits and USPs alone will no longer be sufficient in...