Brand Strategy

Layering with purpose

Decoration is a common pitfall in marketing and advertising. A showy campaign, a...

Glo extends Ofala sponsorship, reaffirms global vision

Globacom has confirmed its sponsorship of the 2025 Ofala Festival in Onitsha, Anambra...

Imole Connect: Glo, Osun Govt partner on CUG lines for civil servants

Digital solutions provider, Globacom has partnered with the Osun State Government...

The EDGE Awards 2025: A festival of brands, beauty, excellence

Lagos came alive in a way words can barely capture. On that night, the Balmoral Event...

AI power is greater when marketers are close to customers – Awopetu ‎

Naturally, humans possess inherent understanding of cultural nuances and emotional...

Udeme Ufot: The making of a great adman’s journey through advertising’s fierce paths

Every great adman’s story does not follow straight lines but fierce paths marked...

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social stunt...

MIPAN charts course for industry excellence as president rallies Members for collective growth at 25th AGM

Media Independent Practitioners Association of Nigeria (MIPAN) stakeholders reaffirm...

FirstBank partners Lagos for E1 Lagos GP

In line with its commitments of promoting sports and developmental initiatives at...

MARKETING EDGE ONTV hosts Akonte Ekine this Wednesday

MARKETING EDGE ONTV will feature Akonte Ekine this Wednesday for the concluding part...