Brand Strategy

Netflix eyes surge in ad revenue, posts 16% annual growth

Netflix announced plans to double its advertising revenue, revealing in a letter...

FirstBank hits ₦1 trillion milestone in digital loan disbursements

FirstBank, one of Nigeria’s oldest and most influential financial institutions,...

Feyi Olubodun inspires marketers to turn numbers into human stories at EXMAN BES

Marketers must look beyond dashboards and see the human truths hidden within data...

Godfrey Adejumoh takes helm at Diageo as Head of Corporate Relations for West and Central Africa

Godfrey Adejumoh  has taken  helm at Diageo as Head of Corporate Relations for...

Blending innovation with empathy: Victoria Abiola-Ajayi champions AI in emotional branding

In a world where technology often feels impersonal, Victoria Abiola-Ajayi, the Group...

‎OMD ranked as top U.S. media agency by billings

‎Latest report released by agency research firm COMvergence has shown ‎Omnicom’s...

Veteran journalist, John Ajayi honoured on PR Power List 2025 among Nigeria’s top industry icons

To celebrate World PR Day, the organisers have recognised veteran...

Soar like the eagle: why modern Nigerian brands must lead with vision

The eagle on Nigeria’s coat of arms represents power, endurance, and insight. Beyond...

‎CBN report reveals N923.16bn was withdrawn by bank customers in 1 year

‎The Central Bank of Nigeria's (CBN's) Money and Credit Statistics report has revealed...

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail centered...