Brand Storytelling

Lagos NIPR celebrates World PR Day 2025, urges strategic communication to heal divides

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...

Exciting times for Glo customers as telco rolls out 3 unique products

Digital solutions company, Globacom, has moved to excite its customers with the launch...

When star fades: why the story still sells

For many years, celebrity endorsements served as the quintessential advantage in...

Deck Culture Shift: why Gen Z creatives want speed, style and flexibility

PowerPoint was the go-to solution for pitches, presentations, and compelling narratives...

AI-powered creativity or creative crisis?

AI isn't just arriving in the creative sector in 2025; it's here now. From Drake's...

Leo Burnett delves into next chapter of brand storytelling

Years ago, Leo Burnett, founder of the global advertising agency that bears his name,...