Brand Positioning

Pernod Ricard unveils major overhaul amid global spirits slowdown

Pernod Ricard  has launched a sweeping transformation of its business structure...

Digital PR Summit calls for influence built on values, not virality

Nigeria digital public relations summit has championed for a  purposeful and strategic...

Xpark360 advertising agency in Nigeria takes global stage with PremiumTrust campaign on World’s largest billboard

Lagos just got louder, and it is not from the usual traffic or street vendors. This...

Agencies face new creative challenges to boost brand awareness – PMI Survey

A recent survey has shown that about 97% of agencies face mounting pressure to deliver...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

Cannes Lions 2025: Nigeria’s rising creative power and the hope for more wins

Established in 1954, Cannes Lions is a global benchmark for creativity, with the...

Brand innovation should be driven by customer needs in 2023- Professionals

By Zion Rufus  Some professionals have advised that this year, marketers should...

There’s a line between value proposition and brand positioning- Dolapo Otegbayi

By Zion Rufus As businesses continue to face stiff competition while they fight...

La Casera, driven to push for greater in every way – Emma Agu

Emmanuel Agu is the Group Marketing Director of JOTNA Nigeria Limited, a group of...

Improving your brand positioning strategy to increase brand equity

  By Zion Rufus Brand equity is the value a brand has in the market. It...