Brand Personality

Simplify. Humanise. Unify: The new rules of B2B storytelling

For years, B2B marketing has tried to sound smart. However, in doing so, it lost...

Can the fisticuffs between Obiano and Ojukwu’s wives rub off on Soludo’s brand?

By Felicia Nwosu An important component of a brand's image is its personality. However,...