Brand news

Knowledge is the powerhouse for growth in IMC -Experts

By Oghale Mafuru There is no gainsaying that the Integrated Marketing Communications,...

MARKETING EDGE on TV hosts Enang this Wednesday

By Oghale Mafuru Leading brand-centric, advertising, and marketing television...

Nestle takes empowerment scheme to South-South

By Oghale Mafuru As part of its Corporate Social Responsibility initiative, Nestle...

Oxford Green Farms launches AgroLyfe to optimise productivity

By Oghale Mafuru As part of efforts to drive self-sustainability through economic...

M&C Saatchi rejects top investor’s buyout offer

M&C Saatchi has rejected a fourth takeover offer from Vin Murria, its biggest...

Mercedes partners Will.i.am on ‘The Flip’ supercar

Will.i.am. has joined forces with Mercedes-Benz to create a one-of-a-kind supercar...

Airbnb posts $1.5b quarterly revenue, unveils ways to book longer stays

Airbnb, the online vacation rental company, has returned to winning ways after the...

Advocacy Group lobbies Brands to force content policies on Musk’s Twitter

American civil society groups have formed an advocacy group to lobby  America’s...

Hellmann’s is Unilever’s best-performing brand

By Felicia Nwosu World’s No.1 mayonnaise, Hellmann’s, and Unilever’s best-performing...

Unilever declares 11.8% increase in turnover  in Q1 of 2022

Unilever, the multinational Fast Moving Consumer Goods (FMCG) company, has declared...