Brand news

POS charges skyrocket as cash crunch bites

By Abimbola Mohammed The Central Bank of Nigeria (CBN)’s monetary policy to...

OPEC reiterates stand on production policy

By Felicia Nwosu The Organization of Petroleum Exporting Countries (OPEC) has...

Access, FBN Holdings, others rake N109b from account maintenance in 2022

By Felicia Nwosu Access Bank Plc, FBN Holdings, Zenith Bank, GTCO, and UBA have...

Experts predict trends that shape media buying in 2023

By Abimbola Mohammed There have been lots of predictions about how the economy...

GOJ becomes Audi Japan’s brand & creative agency of record

By Abimbola Mohammed Audi Japan has appointed Geometry Ogilvy Japan (GOJ) as its...

Gen Z’s Over Hustle Culture, and Other Generations Agree

Whether they’re working in person, at home, or hybrid, many workers of all generations...

Why we must recalibrate marketing expectations in 2023

Despite challenging economic headwinds, marketing investments in 2023 are expected...

Unilever taps Hein as new CEO

 By Ibidunni Banjoko Following an extensive, global search process, Unilever...

Itua tasks MARKETING EDGE on technology utilisation

By Felicia Nwosu Exploring pathways that can help organisations deliver maximum...

MAN enjoins continent to leverage AfCFTA

By Felicia Nwosu  To drive home the set objective of ensuring the  all-round...