Brand news

ADVAN to intensify sustainability initiatives this year

By Oghale Mafuru The Advertisers Association of Nigeria (ADVAN) has announced...

Global experiential marketing to reach USD 57.3 bn in 2028

By Felicia Nwosu With the global experiential marketing indicating a quick and...

FG approves 47 FM, 5 Community, 4 DTT Radio stations

By Felicia Nwosu The Federal Government has approved the licenses of 47 FM Radio...

Leveraging technology to stay ahead of the curve

By Tunde Animasaun The business and economic landscape of the world has ever been...

Brands must be attentive to how TV content is viewed, measured – Donato

By Felicia Nwosu Paul Donato, Chief Research Officer at the Advertising Research...

Brands patronage shrinks as Nigerians reject old naira notes

By Oghale Mafuru Brands particularly those in the Fast-Moving Consumer Goods,...

Throwback Thursday: Some political commercials of the old

By Abimbola Mohammed Politics is a very old profession; its existence is as old...

Stagwell taps Lafford as Senior VP/CGO UK/Europe

By Abimbola Mohammed Stagwell has appointed Helen Lafford as Senior Vice President,...

Mazda Indonesia celebrates anniversary with exclusive colour variants

PT Eurokars Motor Indonesia, Mazda’s official Indonesian trademark-holding agent...

FG in the lurch as IPMAN suspends fuel sale forthwith

The independent marketers association of Nigeria, IPMAN has in a turnaround move...