Brand news

Q1 2023: reviews of some global brands

By Felicia Nwosu The first quarter of 2023, no doubt, has both its good and not...

Setting agenda for new Twitter boss

By Olatoyosi Oladapo The change of leadership in Twitter, the popular microblogging...

Adidas adds augmented reality to selling app

By Kingsley Odii Adidas, one of the world’s leading fashion brands, has incorporated...

Coopetition: Winning strategy between alcoholic, non-alcoholic brands

By Felicia Nwosu It has been advocated by marketing experts that coopetition,...

Why I quit corporate world for entertainment – Ludare 1

Ibidunni Banjoko Oludare Olateju, a.k.a Sabada King, a rising Juju music star...

AISOP’s slow implementation is due to lack of support – Oluwasona

By Felicia Nwosu Following the observation made by some industry practitioners...

Brands making anniversary statements in 2023

By Felicia Nwosu 2023, for many consumers and brands is an iconic year as a number...

Top 10 foreign distilled spirits in Nigeria

By Felicia Nwosu The Nigeria distilled spirit market has undoubtedly passed through...

Coca-Cola celebrates 137 years of refreshing the world

By Felicia Nwosu Global beverage company, Coca-Cola, is celebrating 137 years...

EXMAN Professionals recall nostalgic experiential journey

By Felicia Nwosu Some pioneers and founding members in the Experiential Marketers...