Brand news

MTN outlines bold 5G expansion plans at swish fusion summit

MTN Nigeria took center stage at the Swish Fusion Tech and Media Summit in Lagos....

‎CBN report reveals N923.16bn was withdrawn by bank customers in 1 year

‎The Central Bank of Nigeria's (CBN's) Money and Credit Statistics report has revealed...

Intern Today, Strategist Tomorrow: AI’s Fast Climb Up the Creative Ladder

Not long ago, AI functioned more as an oblique intern. It filled in when humans were...

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every customer...

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail centered...

TECNO UNVEILS SPARK 40 SERIES: ULTRA-SLIM, ULTRA- STRONG BUILT FOR THE LONG RUN

TECNO INTRODUCES THE SLIMMEST PHONE IN THE SPARK 40 SERIES. TECNO introduces...

When star fades: why the story still sells

For many years, celebrity endorsements served as the quintessential advantage in...

Samsung Unveils Galaxy Z Fold7, Flip7, and Flip7R: Raising the Bar for Smartphones

 ...The most advanced Galaxy Z series yet, seamlessly blending precision engineering...

The invisible aroma: who ‘Nose’ the audience better?

In marketing, you can’t always visualize, graph, or keyword-map everything. Consider...

Why the words we use matter more than ever

In 2025, brands will not only sell items; they will also shape culture, discourse,...