Brand news

When the brand becomes the battlefield

 Geopolitics used to happen to other industries. Energy. Defence. Shipping. Marketers...

Truecaller strengthens global safety push as paying subscribers hit 4 million milestone

Truecaller has deepened its transition from a caller-identification utility into...

‎Technology is the viable bridge to services sectors in Nigeria – Dr. Nwabunike

‎In this interview with MARKETING EDGE, Dr. Chizoba-Anyaeche Nwabunike, the Managing...

Nigeria’s Anietie Udoh appointed to NYX Awards Global Jury Panel

Nigerian marketing communications professional, Anietie Udoh, has been appointed...

Streaming’s $200bn future isn’t about growth, it’s about charging more

 Global streaming subscription revenue surpassed $150 billion for the first time...

When performance marketing cannot measure performance anymore

 The promise that made performance marketing revolutionary is collapsing. For two...

When AI perfection made imperfection profitable

 McDonald’s Netherlands pulled its AI-generated Christmas advertisement in December...

OpenAI raises concerns about slow adoption of Enterprise AI

 OpenAI COO Brad Lightcap delivered an inconvenient truth at India’s AI Impact...

Retail experts map trends driving Africa’s consumer market in 2026

Africa’s retail landscape is entering another decisive moment as shifting consumer...

Why your marketing plan expires faster than your milk

 Most marketing plans have a shelf life nobody admits to. You spend weeks building...