Brand news

Fresh leadership takes charge as OAAN elects new Executive Council

The Out Of Home Advertising Association of Nigeria (OAAN) has announced its newly...

It’s the little things: building brands in a detail-driven world

In a marketing environment overflowing with information, competition, and choice,...

Why MEDIA EDGE Limited should be every client’s preferred media agency

MEDIA EDGE, a fast-rising media agency, is no doubt making some indelible statements...

Inside the creative engine of InteractiveCT

As a subsidiary of one of the oldest advertising agencies in Nigeria, Centrespread,...

Knorr Teams Up with Creators to  Inspire a New Wave of Joyful Home Cooking

Knorr, Nigeria’s leading seasoning brand, is on a mission to help people find joy...

LG unveils 2025 “xboom by will.i.am” audio products with signature sound & AI versatility

All “xboom by will.i.am” Products Feature a More Balanced and Warmer xboom Signature...

Marketers urged to speak CFO’s language to win bigger budgets, says WARC report

A new guide by WARC has highlighted a persistent gap between marketing departments...

Marketing in the age of less: why resourceful innovation is winning

The most successful brands today aren’t always the flashiest or most expensive...

The marketing hiring freeze is real and risky

A quiet shift is underway in boardrooms and Zoom meetings across businesses. Marketing...

MARKETING EDGE ONTV to host Franklin Ozekhome this Wednesday

 MARKETING EDGE  ONTV will spotlight one of Africa’s most respected pop culture...