Brand news

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail centered...

TECNO UNVEILS SPARK 40 SERIES: ULTRA-SLIM, ULTRA- STRONG BUILT FOR THE LONG RUN

TECNO INTRODUCES THE SLIMMEST PHONE IN THE SPARK 40 SERIES. TECNO introduces...

When star fades: why the story still sells

For many years, celebrity endorsements served as the quintessential advantage in...

Samsung Unveils Galaxy Z Fold7, Flip7, and Flip7R: Raising the Bar for Smartphones

 ...The most advanced Galaxy Z series yet, seamlessly blending precision engineering...

The invisible aroma: who ‘Nose’ the audience better?

In marketing, you can’t always visualize, graph, or keyword-map everything. Consider...

Why the words we use matter more than ever

In 2025, brands will not only sell items; they will also shape culture, discourse,...

Evolution of Soulcomms – A bold new identity

Soulcomms is one of Nigeria’s leading communications and engagement agencies, strategically...

Vyrus Digital Engagement – Where curiosity powers creativity

Vyrus is a Lagos-based digital agency founded in December 2016, built on a mission...

Why Governor Biodun Oyebanji deserves second term as Ekiti governor

The season is now, when all the dramatis personae on the political turf in Ekiti...

WAN-IFRA fix date for World News Day 2025

With journalism under increasing pressure from political interference, economic strain,...