Brand news

‎Freixe fired over undisclosed romance with subordinate

‎Laurent Freixe, the former CEO of Nestlé, has been hurriedly dismissed by the...

Nigeria’s data dilemma: Streaming dreams, soaring bills

 In living rooms across Nigeria, the satellite dish is fading into history. Families...

The power of one: why unified customer identity is retail’s growth engine

The retail industry is no longer driven by the biggest shops or the flashiest advertisements....

Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panellist – Dr. Omotola

At the 2025 Marketing Edge National Stakeholders’ Summit, one of the voices set...

Avant-garde or invisible: the choice every B2B challenger must make

B2B marketing has long had a reputation for being predictable, safe, and overly functional....

Meet MARKETING EDGE National Stakeholders Summit moderator – Mbanefo

Ozoemena Mbanefo, widely known as Ozone, is a name that resonates with creativity,...

Step out of boardroom, into the trade floor, Dolapo Otegbayi urges brand leaders

Business consultant and commercial strategist Dolapo Otegbayi has called on brand...

Maureen Ifada of FrieslandCampina WAMCO Crowned Marketing Director of the Year

Marketing Director of FrieslandCampina WAMCO Nigeria, Mrs. Maureen Ifada, has been...

Paystack and FAAN launch Tap-to-Pay System to cut queues at Nigerian airports

In order to expedite the process of entry and minimize the number of individuals...

From Lagos to Africa: Livespot360 Scales Entertainment Week into a Pan-African Creative Economy Platform

A Proven Model, Now Scaling When Livespot360 launched Entertainment Week Lagos (EWL)...