Brand news

Chimamanda Adichie shines on Glo-sponsored African Voices on CNN

Chimamanda Ngozi Adichie is the special guest on this week’s edition of Glo-sponsoredAfrican...

Why marketing defines who wins and who disappears

When people discuss successful firms, they frequently refer to innovation, leadership,...

How charities are turning creators into catalysts for change

For many years, consumer brands such as fashion labels, tech startups, and cosmetics...

How brands are finally waking up to podcast advertising

Podcasts have quietly evolved from a niche pastime into one of today’s most influential...

Publicis secures Aldi’s global media mandate amid retailer growth push

Publicis Groupe has clinched Aldi’s global media account and emerged victorious...

FirstBank joins as sponsors for Calabar Entertainment Conference

Hit FM, the leading radio station in Cross River State and organizer of the Calabar...

Every customer interaction builds or destroys your brand, Salvador advises business owners

Damola Richard Salvador, CEO and Lead Strategist at Digisplash, a content-led, integrated...

Industry professionals debate AI’s impact on agencies, future of compensation models

Will the rise of artificial intelligence push brands to shift more marketing functions...

MARKETING EDGE ONTV hosts Akonte Ekine this Wednesday

This week, MARKETING EDGE on TV is featuring Akonte Ekine, a seasoned public...

DecemberIssaVybe: How FirstBank made Yuletide the season of music, memories and magic

Every December in Nigeria is a whole mood. The harmattan breeze and the Christmas themed...