Brand news

Mastercard picks WPP Media to lead global media strategy, ends partnership with Carat

Mastercard has appointed WPP Media as its new global media agency, taking charge...

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Odugbemi

Few figures embody the spirit of African storytelling as profoundly as Femi Odugbemi....

The rise of travel media networks in Nigeria

Once upon a time, airlines and travel agencies only offered tickets. Today, they...

Why marketers must still prepare for a choice-driven future

For years, marketers have braced themselves for the “cookiepocalypse.” Google...

Nigerian telecom sector secures over $1 billion in investments after tariff hike

Nigeria’s telecommunications industry has attracted more than $1 billion in new...

Samsung Launches Vision AI TV: A New Era in Home Entertainment, Celebrating 19 Consecutive Years as the Global No. 1 TV Brand

Samsung Electronics has announced the launch of its groundbreaking Samsung Vision...

Repel or attract? The polarization trap in modern branding

It often feels like the loudest businesses win in today’s marketing culture. Shock...

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Awopetu

Great leaders are not just defined by the roles they occupy, but by the impact they...

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Ogunpitan

‎For over forty years, Remi Ogunpitan has led from the front, commanding deep expertise...

How brands are reinventing strategies to drive growth and build lasting connections

Amid a slow economy and cautious consumer spending, many brands are struggling to...