Tag: brand management

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

Cannes Lions 2025: Nigeria’s rising creative power and the hope for more wins

Established in 1954, Cannes Lions is a global benchmark for creativity, with the...

Meet MARKETING EDGE 2025 Q2 Virtual Summit Speaker – Bamigbaiye-Elatuyi

A towering figure in Nigeria’s marketing and corporate leadership landscape, Dr...

Beyond the cookie jar: An Oreo masterclass in building ubiquitous brand power

In bustling kitchens and bright cafés around the world, including Nigeria’s fast-developing...

Digital crisis management requires speed, precision, preparedness-McMedal

We live in a world where a single tweet can cause a global stir, and a brand’s...

Glitz, Excitements as NIPR Stakeholders Converge for NIPR Week

...Governor, industry experts reel out the place of PR in reputation management The...

Naira Stability: Implications for Nigerian brands and business owners

The recent stability of the Nigerian Naira at N1,602/$1 on the official market may...

NIMN President promises more growth, inclusivity in 2023

By Oghale Mafuru Ahead of 2023, the President of the National Institute of Marketing...

Brand management in the age of AI

By Kevin Keohane A few years ago I was asked to participate in a breakout session...

JustBrandIT: Positioned to create things that delight and surprise the world

JustBrandIT Limited began operations in August of 2015 as a print production outfit,...