brand management

IMC market surges toward multi-billion dollar milestone

The global integrated marketing communications (IMC) industry is entering a period...

Thriving in the chaos: how smart brands market through the madness

The days of stable market circumstances and predictable consumer behaviour are past....

The attention tax: are you spending your brand equity wisely?

In today’s hyper-connected world, attention is a limited resource, and companies...

MARKETING EDGE ONTV to host Taiwo Ogunwumi this Wednesday

MARKETING EDGE ONTV, will this Wednesday put the spotlight back on Taiwo Ogunwumi,...

Building credible brand image through awards

Award-winning is important in any sector, but for one as unique and essential as...

FirstBank Champions Inclusive Fintech Innovation at Canada-Africa Fintech Summit (CAFS 2025)

FirstBank proudly sponsored the recently held Canada-Africa Fintech Summit (CAFS...

20 Years of Crazy: LAIF flags off milestone 20th edition with new categories

The Lagos Advertising and Ideas Festival (LAIF) officially flagged off its 2025 edition,...

Coca-Cola HBC reaffirms pledge to transparent tax practices

Coca-Cola Hellenic Bottling Company (CCHBC) has released its fifth annual Tax Transparency...

Lost in translation: how ‘brand vocabulary’ is breaking measurement

Language is the foundation of marketing. It’s not just a tool for persuasion; it’s...

ELeven longlisted authors for 2025 NLNG Prize for Literature honoured in Lagos

In a powerful celebration of literary excellence, organisers honoured eleven authors...