Brand Loyalty

It’s the little things: building brands in a detail-driven world

In a marketing environment overflowing with information, competition, and choice,...

Beyond the click: are your digital audiences even real?

In a marketing environment focused on metrics—clicks, views, impressions—an important...

Idowu Akinde to AAAN: it’s time to think, build, and pivot like startups

At the 52nd Annual General Meeting of the Association of Advertising Agencies of...

MARKETING EDGE ONTV to host Franklin Ozekhome this Wednesday

 MARKETING EDGE  ONTV will spotlight one of Africa’s most respected pop culture...

Netflix eyes surge in ad revenue, posts 16% annual growth

Netflix announced plans to double its advertising revenue, revealing in a letter...

Feyi Olubodun inspires marketers to turn numbers into human stories at EXMAN BES

Marketers must look beyond dashboards and see the human truths hidden within data...

Godfrey Adejumoh takes helm at Diageo as Head of Corporate Relations for West and Central Africa

Godfrey Adejumoh  has taken  helm at Diageo as Head of Corporate Relations for...

Blending innovation with empathy: Victoria Abiola-Ajayi champions AI in emotional branding

In a world where technology often feels impersonal, Victoria Abiola-Ajayi, the Group...

The promotion problem: how limited scope is holding marketers back

In today’s fast-paced business world, marketing is both more noticeable and, paradoxically,...

AAAN 52nd AGM: “Charting bold paths forward” in Ibadan

The 52nd Annual General Meeting (AGM) of the Association of Advertising Agencies...