brand and business news

When the brand becomes the battlefield

 Geopolitics used to happen to other industries. Energy. Defence. Shipping. Marketers...

‎Technology is the viable bridge to services sectors in Nigeria – Dr. Nwabunike

‎In this interview with MARKETING EDGE, Dr. Chizoba-Anyaeche Nwabunike, the Managing...

Streaming’s $200bn future isn’t about growth, it’s about charging more

 Global streaming subscription revenue surpassed $150 billion for the first time...

When performance marketing cannot measure performance anymore

 The promise that made performance marketing revolutionary is collapsing. For two...

When AI perfection made imperfection profitable

 McDonald’s Netherlands pulled its AI-generated Christmas advertisement in December...

OpenAI raises concerns about slow adoption of Enterprise AI

 OpenAI COO Brad Lightcap delivered an inconvenient truth at India’s AI Impact...

Why your marketing plan expires faster than your milk

 Most marketing plans have a shelf life nobody admits to. You spend weeks building...

Big tech’s addiction problem just got a price tag

A California jury has ruled against Meta and Google in what is being called a landmark...

How FirstBank is driving sustainability for business growth

 In Nigeria's evolving business landscape, Environmental, Social, and Governance...

ISP consolidation hits Nigeria: Legend Internet and Spectranet announce landmark merger

Legend Internet, Nigeria’s first publicly listed internet service provider, announced...