Tag: Audience Measurement

OAAN, ICL partner on audience measurement for out-of-home sub-sector

To enable advertisers plan more effective and efficient outdoor campaigns with new...

IMC sectoral groups hail FG over task team on audience measurement, as committee submits report next week

Facts emanating from the Nigerian Integrated Marketing Communications sector have...

FG inaugurates task team on audience measurement to boost broadcast growth

The Nigeria marketing and media advertising environment is set to witness a paradigm...