APPLE

We must stop thinking of creativity as a service industry – Ogunpitan

The traditional creative ecosystem in Nigeria, characterized by linear value chains...

ARCON DG commends MIPAN’s strategic role in industry development, pledges continued collaboration

Olalekan Fadolapo, Director General of the Advertising Regulatory Council of Nigeria...

Publisher, John Ajayi opens MARKETING EDGE Summit 2025 with Focus on AI,  creator economy

The 2025 edition of the MARKETING EDGE National Marketing Stakeholders’ Summit...

Glo Foundation unveils N5m STEM challenge for girls

In celebration of the International Day of the Girl Child, Glo Foundation, Globacom’s...

The silent language of brand power, logos and taglines

Many people have short attention spans these days, and some of the most powerful...

Brands, Events, and History

Sorry brands. Product benefits and USPs alone will no longer be sufficient in...

Why we seek Glo partnership – Army Signals school commandant

The Commandant of the Nigerian Army School of Signals (NASS), Major General Kennedy...

Apple’s $10B selloff raises questions about innovation and legacy

Apple’s market value fell by 3.4%, wiping out more than $108 billion in a single...

Why marketing is the engine of profitable growth

 For many years, companies saw growth as the most important sign of success. Venture...

Repel or attract? The polarization trap in modern branding

It often feels like the loudest businesses win in today’s marketing culture. Shock...