Tag: Agency

Plus Acuity: Making a difference on the media advertising landscape

Plus Acuity came into the Nigerian media advertising space in 2016, and, right from...

Nigerian agencies dominate 2023 Pitcher Awards

By Joseph Ekeng Nigeria emerged as the leading country at the sixth edition of the...

Publicis Groupe wins Pfizer global business

By Adekemi Familusi An American multinational pharmaceutical and biotechnology...

AISOP’s slow implementation is due to lack of support – Oluwasona

By Felicia Nwosu Following the observation made by some industry practitioners...

Nigerian advertising agencies: Knocking on the door of Cannes Lion

As the advertising world gradually draws closer to the 2023 Cannes Lion. Can this...

How AI, Robotics help brands engage consumers

By Kingsley Odii Over the years, the Nigerian marketing ecosystem has continued...

Uber reviews $600m global media agency account

By Joseph Ekeng Uber, the leading ride-hailing company, has announced that it is...

EXMAN Professionals recall nostalgic experiential journey

By Felicia Nwosu Some pioneers and founding members in the Experiential Marketers...

Ufot charges IMC practitioners on building professional career

By Ibidunni Banjoko Udeme Ufot, Group Managing Director of SO&U, has charged...

Industry leaders caution brand custodians on religious, cultural nuances

By Felicia Nwosu Industry thought leaders in Nigeria’s Integrated Marketing Communications...