Agency news

Agencies face new creative challenges to boost brand awareness – PMI Survey

A recent survey has shown that about 97% of agencies face mounting pressure to deliver...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

Cannes Lions 2025: Nigeria’s rising creative power and the hope for more wins

Established in 1954, Cannes Lions is a global benchmark for creativity, with the...

Publicis Groupe acquires Captiv8, fortifies influencer marketing

Publicis Groupe, the French multinational advertising giant, has significantly expanded...

INMA launches new Advertising Initiative aimed at demystifying opaque digital ecosystem

The INMA Board of Directors has approved an Advertising Initiative aimed at equipping...

WFA  reveals  how insights teams are claiming  seat at  strategy table

The World Federation of Advertisers, WFA  has recently revealed  how insights teams...

PMG appoints Chad Stoller to spearhead global media efforts

PMG has named seasoned media strategist Chad Stoller as its first-ever Global Head...

OAAN moves to check influx of foreign outdoor firms in Nigeria’s space

Outdoor Advertising Association of Nigeria (OAAN) has deployed deliberate measures...

Blueflower focuses on the future as it turns 24

Blueflower, one of Nigeria’s top PR agencies, was in a celebratory mood yesterday...

Down-to-earth Marketing announces ideation training programme

Down-to-earth Marketing, a training firm for marketing professionals, has announced...