Agencies

Jaguar Land Rover narrows global marketing hunt to three agencies

Jaguar Land Rover has intensified its global marketing review, narrowing the race...

MARKETING EDGE ONTV hosts Remi Ogunpitan this Wednesday

This Wednesday, MARKETING EDGE ONTV continues its engaging discussion with creative...

Dochase showcases Africa’s programmatic growth at DMEXCO 2025

Cologne, Germany – Dochase, a leading African ad tech company, made a strong impression...

Publicis Groupe acquires Captiv8, fortifies influencer marketing

Publicis Groupe, the French multinational advertising giant, has significantly expanded...

Brand equity influences sales effectiveness

Brand equity influences sales effectiveness. In a bid to make sales, the way consumers...

TBA acquires SaleSurf Growth, boosts clients’ Amazon revenue

TBA Worldwide has added a seventh agency to its roster with the acquisition of SaleSurf...

Agencies battle talent loss amid relentless poaching

By Felicia Nwosu The Nigerian advertising landscape is undergoing a dramatic transformation...

Largest Ad Agency Holding companies and the agencies they own

By Zion Rufus The advertising agencies market consists of revenue earned by entities...

AAAN President advises on navigating 2023 economic headwinds

By Zion Rufus In the wake of a looming recession and evident post pandemic pressures,...

Network affiliations are becoming less and less important – Ufot

By Felicia Nwosu Udeme Ufot, Chief Executive Officer of SO&U, has expressed...