Tag: Agencies

Publicis Groupe acquires Captiv8, fortifies influencer marketing

Publicis Groupe, the French multinational advertising giant, has significantly expanded...

Brand equity influences sales effectiveness

Brand equity influences sales effectiveness. In a bid to make sales, the way consumers...

TBA acquires SaleSurf Growth, boosts clients’ Amazon revenue

TBA Worldwide has added a seventh agency to its roster with the acquisition of SaleSurf...

Agencies battle talent loss amid relentless poaching

By Felicia Nwosu The Nigerian advertising landscape is undergoing a dramatic transformation...

Largest Ad Agency Holding companies and the agencies they own

By Zion Rufus The advertising agencies market consists of revenue earned by entities...

AAAN President advises on navigating 2023 economic headwinds

By Zion Rufus In the wake of a looming recession and evident post pandemic pressures,...

Network affiliations are becoming less and less important – Ufot

By Felicia Nwosu Udeme Ufot, Chief Executive Officer of SO&U, has expressed...

Professionals highlight barriers to collaboration amongst agencies

By Zion Rufus Collaborating with existing players in the marketing ecosystem to...

I am not satisfied with agencies being sidelined- Sir Steve Omojafor

By Felicia Nwosu Advertising legend, Sir Steve Omojafor, former Chairman of Zenith...

Advertising group canvasses mergers and acquisition, honors industry leaders

  The Association of Advertising Agencies of Nigeria (AAAN) has shown great...