Tag: Advertising

NIMRA priotizes data-driven marketing as new leadership takes the reins

By Seun Johnson The Nigerian Marketing Research Association, NIMRA, has...

11 Plc unveils Mobil Super Lubricants’s radio campaign

The Nigerian air-waves and teeming radio listeners are set for exciting times as...

Optimum Exposures appoints Nkede Silas as head of business development

By Oluwaseyi Lawal Optimum Exposures Limited, a member of Troyka Holdings, has...

Professionals differ on low-profile campaigns at Easter

By Felicia Nwosu Annually, Easter is a time of renewal of engagement, connection...

AI will drive the future of Digital PR – experts

By Ibidunni Banjoko In preparation for the inaugural edition of the Nigeria Public...

Angst, furore over FIRS Easter creative campaign

By Our Reporters: Phil Sholapo, Zion Rufus and Abimbola Mohammed The creative...

Soulcomms celebrates 20th anniversary, unveils new COO

Soulcomms, a leading Strategic Communications and Engagement Agency, has marked a...

NIPR Week: Perception managers count down to confab

By Seun Johnson The forthcoming 2024 Nigerian Public Relations Week (NIPRW)...

Sports technology market size will grow to USD55.14bn by 2030 – Report

By Felicia Nwosu Grand View Research has revealed that the growing popularity...

MARKETING EDGE holds 1st Quarterly Virtual Summit 2024 today

By Felicia Nwosu In line with its strategic tradition of expanding the frontiers...