Tag: Advertising

It’s time marketers acknowledged the imminence of cookieless era – Raab

By Felicia Nwosu As the world heads to an unusual transition that will unleash...

Embracing purpose-driven strategy to curtail culture wars

By Felicia Nwosu Across the world, the conflict between traditionalist or conservative...

Top women with Midas touch in Nigeria’s banking sector

By Abimbola Mohammed The Nigerian banking sector has, in recent times, been experiencing...

Apps market witnesses leap in consumption

By Felicia Nwosu A new annual report by a mobile analytics company, Data.ai,...

Global Advertising to surpass $1 trillion in 2024 amid AI surge – WARC

By Oluwaseyi Lawal In the wake of a challenging 2023, WARC Media has released...

Adenuga, the bull and his hat-tricks

By Seun Johnson Since he made his audacious entry into the Nigerian telecommunications...

Remembering industry icons who passed on in 2023

By Abimbola Mohammed In 2023, the marketing industry said goodbye to several notable...

Prioritise your strengths instead of trends, Olugbodi advises brands

By Seun Johnson As brands set to key into the projected marketing trends...

Nigeria’s ride hailing market to reach US$380.00m by 2028

By Oluwaseyi Lawal The Nigerian ride-hailing market is expected to reach...

Cadbury Marketing boss lists conditions for brands’ consumer attention

By Felicia Nwosu Morolake Emokpaire, the Head of Marketing for Cadbury Nigeria...