Tag: Advertising

Top Socially Responsible agencies with consistent and impactful CSR efforts

By Felicia Nwosu In a world of fierce competition among agencies, many have come to...

Unilever Nigeria shuts down Homecare, Skin Cleansing businesses

By Oliwaseyi Lawal Unilever Nigeria Plc has discontinued production and...

New leadership unveiled at AAAN as Ufot takes helm of board of trustees

By Ibidunni Banjoko In a significant development, the Association of Advertising...

U.S. ad spend projected to surge $570bn in 2024, outpacing GDP growth

By Ibidunni Banjoko The Winterberry Group forecasts a robust 10.4% growth...

Entries open for Multichoice’s Nigerian Idol Season 9

By Ralph Tathagata Entries have opened for the Season Nine edition of the popular...

Publicis Groupe acquires AKA Asia, renowned Singapore PR consultancy

By Ibidunni Banjoko Global marketing and communications giant, Publicis...

Marketing veteran Giovanni Perosino named global CMO for Maserati

By Abimbola Mohammed Stellantis luxury brand Maserati has named marketing veteran...

2024 marketing spend trends for brands

Oluwaseyi Lawal The amount a business allocates to marketing is entirely...

Nigerian telecom market set to soar to $11.43bn by 2029

By Joseph Ekeng In a recent report released by market intelligence firm...

How internet users’ penetration enhances digital marketing, e-commerce

By Seun Johnson The rise of internet users’ penetration in Nigeria has...

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