Tag: Advertising

WhatsApp played a big role in the Nigerian election. Not all of it was bad

There is growing concern about the potential for the message and media sharing platform,...

Experiential Agencies account for N30bn ad spend in Nigeria

Member Agencies of the Experiential Marketing Association of Nigeria (EXMAN) accounted...

Diageo increases global marketing spend by 8%, Nigerian ad spend rises by 15%

Diageo’s marketing spend for the last year jumped by 8% to over £2bn, contributing...

Glo brings back gossipy Amebo in new TVC to amplify voice plan

It was a character she internalised with aplomb. Ibidun Allison played her role as...

OAAN partners WOAA on global outdoor advertising practice

The Outdoor Advertising Association of Nigeria (OAAN) has said it is working towards...

A new ANA study indicates that in-house agencies struggle to attract top-tier talent

According to the Association of National Advertisers (ANA), 78% of the organisation’s...

OAAN advocates joint industry action on APCON Council

The Outdoor Advertising Association of Nigeria (OAAN) has called for a joint action...

Primedia Outdoor introduces Video Wall in Nigeria to target shoppers

Primedia Outdoor recently unveiled a new 3m x 12m LED video wall in Ikeja City Mall,...

APCON set to partner IAA on global advertising standards

The Advertising Practitioners Council of Nigeria (APCON) has embarked on a strategic...

Keskese tops 2019 EXMAN Awards with Grand Prix

Leading experiential marketing agency, Keskese Limited has topped the 2019 EXMAN...